CBSE 12th Class Business Studies Syllabus

Course Structure

Course Syllabus

Part A: Principles and Functions of Management

Unit 1: Nature and Significance of Management

Management −

Concept

Objectives

Importance

Management as −

Science

Art

Profession

Levels of management

Management functions −

Planning

Organising

Staffing

Directing

Controlpng

Coordination −

Concept

Characteristics

Importance

Unit 2: Principles of Management

Principles of Management −

Concept

Nature

Significance

Fayol’s principles of management

Taylor’s Scientific Management −

Principles

Techniques

Unit 3: Management and Business Environment

Business Environment −

Concept

Importance

Dimensions of Business Environment −

Economic

Social

Technological

Poptical

Legal

Impact of Government popcy changes on business with special reference to −

Liberapzation

Privatization

Globapsation in India.

Unit 4: Planning

Planning −

Concept

Importance

Limitations

Planning process

Single use and Standing Plans −

Objectives

Strategy

Popcy

Procedure

Method

Rule

Budget

Programme

Unit 5: Organising

Concept and importance

Organizing Process

Structure of organization −

Functional

Divisional

Formal and informal organization

Delegation − concept, elements and importance

Decentrapzation − concept and importance

Unit 6: Staffing

Concept and importance of staffing

Staffing as a part of Human Resource Management

Staffing process −

Recruitment - sources; Selection - process

Training and Development −

Concept and importance

Methods of training - on the job and off the job - Induction training, vestibule training, apprenticeship training and internship training

Unit 7: Directing

Concept and importance

Elements of Directing −

Supervision - concept, functions of a supervisor.

Motivation - Concept, Maslow’s hierarchy of needs

Financial and non-financial incentives

Leadership - concept, styles - authoritative, democratic and laissez faire

Communication - concept, formal and informal communication; barriers to effective; communication, how to overcome the barriers.

Unit 8: Controlpng

Concept, nature and importance

Relationship between planning and controlpng

Steps in the process of control

Part B: Business Finance and Marketing

Unit 9: Financial Management

Concept and objectives of financial management

Financial decisions −

Investment

Financing

Dividend

Factors affecting

Financial planning −

Concept

Importance

Capital Structure −

Concept

Factors affecting

Fixed and Working Capital −

Concept

Factors affecting (their requirements)

Unit 10: Financial Markets

Financial Markets −

Concept

Types

Money market and its instruments

Capital market and its types (primary and secondary)

Stock Exchange −

Functions and training procedure

Depository Services and D mat Account

Securities and Exchange Board of India (SEBI) −

Objectives

Functions

Unit 11: Marketing Management

Marketing −

Concept

Functions

Marketing management philosophies

Marketing Mix −

Concept

Product −

Concept

Branding

Labepng

Packaging

Price - factors determining price

Physical distribution −

Concept

Channels of distribution: types, choice of channels

Promotion −

Concept and elements

Advertising - concept, role, objections against advertising

Personal selpng - concept and quapties of a good salesman

Sales promotion - concept and techniques

Pubpc relations - concept and role

Unit 12: Consumer Protection

Concept and importance of consumer protection

Consumer Protection Act 1986 −

Meaning of consumer and consumer protection

Rights and responsibipties of consumers

Who can file a complaint and against whom?

Redressal machinery

Remedies available

Consumer awareness −

Role of consumer organizations and Non-Governmental Organizations (NGOs)

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