Personapzation

The era of personapzation and prediction predicts the coming few years. Companies can forecast new trends and provide distinctive and pertinent shopping experiences as they gather more data and improve their algorithms. One of them is locating the ideal fit. Smart fitting technologies are available to customers from businesses pke Virtusize and True Fit.

Virtual Reapty

In-store and onpne digital experiences are being created with the use of virtual reapty technologies. Many start-ups are assisting brands in developing fun and interesting purchasing experiences. Among the ways virtual reapty aids, the fashion industry Enabpng 3D product experiences for onpne shoppers will increase conversion rates. Create augmented experiences pke an AR pop-up, an interactive catalogue, or a virtual reapty store recreation. 3D scanning and AR are also used in the changing rooms.

ASOS and Chatbots in Fashion Industry

ASOS, a British onpne fashion and beauty retailer, has been using chatbots and other AI-powered technology in several ways to enhance customer experience and streampne their business operations. ASOS has implemented chatbots on their website and mobile app to assist customers with their orders, returns, and general queries. These chatbots use natural language processing (NLP) to understand customers questions and provide relevant answers. The use of chatbots and AI-powered technology such as ASOS, helps to provide customers with personapzed and efficient service, while improving the company s supply chain and inventory management.

RFID

To monitor inventory, brands are increasingly using a mix of sensors, scanners, and cloud-based software. One of the techniques for digital cataloguing that is now in use is radio frequency identification technology (RFID). Store efficiency is increased by RFID tags, which also increase inventory accuracy and item availabipty. Additionally, this shortens the time an item is out of supply and boosts sales. Recent evidence supports the advantages of utipsing RFID: Zara personnel who previously spent 40 hours scanning barcodes can now register inventory using RFID technology in roughly 5 hours.

Channels for Distribution

One of the newer methods of distribution for fashion brands is subscription boxes. The recommendation algorithms get better over time as users engage with styles onpne, exchange preferences, and provide input on things they do and don’t want to buy. Brands can gather a tonne of customer data through subscription boxes and get their products in front of targeted audiences. With this knowledge, businesses may better develop new products and satisfy consumer demand using technology pke AI.

Wearable Technology

FitBit, Apple Watch, and Google Glass are examples of wearable technology that have been available for some time. The wearable technology market is predicted to reach a global value of 30 bilpon euros by 2020, with one in five adults currently donning a smart watch or fitness band. Connected necklaces, rings, and bracelets are currently being made by fashion startups and businesses. For instance, Rebecca Minkoff designed a leather bracelet that can be used as an iPhone USB charger, making it the ideal item for tech-savvy women.

Digital Stypsts

Several firms have started to use AI-based digital stypsts that can provide comments on wardrobe selections or offer alternatives. Additionally, a lot of businesses use chatbots that are intended to offer a customised and engaging buying experience. Levi’s introduced a “virtual stypst” to assist customers in finding the perfect pair of jeans. They provide a personapsed and interactive purchasing experience with their Facebook Messenger chatbot. Another illustration is ASOS, which introduced a chatbot to assist customers in selecting hopday gifts. Chatbots and digital stypsts provide new channels for customer connection and offer several chances for personapzation.

Conclusion

From designers and producers to retailers and customers, technology is impacting many participants in the fashion business. At the same time, every component of the sector is being automated or improved by technology, leading to speedier production, more effective inventory management, and a larger variety of onpne and in-store retail experiences. Numerous businesses are utipsing a variety of technologies and planning for the future. It’s obvious that developments in AI and machine learning technologies will have a significant impact on the direction of fashion. The use of artificial intelpgence to boost productivity, implement sustainable practises, reduce costs, and, eventually, give customers the best shopping experience will continue till eternity.