Consumer Behavior Tutorial

• Market Positioning
• Market Segmentation
• Marketing Strategies
• Developing Marketing Concepts
• Buying Decision Process
• Demand Analysis
• Consumer Behavior - Significance
• Consumer Behavior - Consumerism
• Consumer Behavior - Home

Role of Research

• Pre-Purchase & Post-Purchase
• Decision Making
• Research Process
• Research Paradigm
• Problem Recognition

Individual Determinants

• Consumer Behavior - Attitude
• Consumer Behavior - Learning
• Attention & Perception
• Personality & Self Concept
• Consumer Behavior - Motivation

External Influence

• Reference Group
• Relationship Marketing
• Influence of Culture & Social Class

Models of Consumer Behavior

• Consumer Behavior - Expectations
• Online Customer Behavior
• Implications of Marketing Models
• Consumer Behavior - Models Types

Emerging Trends

• Consumer Behavior - Cross Culture
• Emerging Issues

Consumer Behavior Resources

• Consumer Behavior - Discussion
• Consumer Behavior - Resources
• Consumer Behavior - Quick Guide

Selected Reading

• Who is Who
• Computer Glossary
• HR Interview Questions
• Effective Resume Writing
• Questions and Answers
• UPSC IAS Exams Notes