- Strategic Management - Process
- Strategic Management - Types
- Strategic Management - Introduction
- Strategic Management - Home
Strategic Leadership
The External Environment
- Mapping Strategic Groups
- Judging the Industry
- Analyzing the External Environment
- Organization & Environment
Organizational Resources
- Company Assets: SWOT Analysis
- Other Performance Measures
- The Value Chain
- Intellectual Property
- The Resource Based Theory
Business Level Strategies
Aiding Business Level Strategies
International Marketing Strategies
- International Markets - Competition
- International Strategies - Types
- Drivers of Success and Failure
- Pros & Cons
Cooperative Level Strategies
- Portfolio Planning
- Downsizing Strategies
- Diversification Strategies
- Vertical Integration Strategies
- Concentration Strategies
Strategy and Organizational Design
- Legal Forms of Business
- Organizational Control Systems
- Creating an Organizational Structure
- Organizational Structure
Strategic HR Management
Strategic Management Resources
- Strategic Management - Discussion
- Strategic Management - Resources
- Strategic Management - Quick Guide
Selected Reading
- Who is Who
- Computer Glossary
- HR Interview Questions
- Effective Resume Writing
- Questions and Answers
- UPSC IAS Exams Notes
Mapping Strategic Groups
Strategic Mapping is a process to gauge the competition and relative position of an organization.
Market Perspective on Other Players
The concept, strategic group, used in strategic management, groups organizations within an industry that have similar set of strategies or similar business models.
To be profitable and make a difference in the market, take the top five other players in your strategic group. Make a pst. Develop a profile for each, pinpointing the following −
What services are offered by them?
Which beneficiary group are they working with?
What is their probable impact?
What are their future plans? How the relationship with them lets you provide better services?
Apart from knowing these players, it is also very important to know about the marketplace the group players work in and how this could impact the future strategies. Think about the two most important factors driving success (or ensuring outcomes) for the users or beneficiaries of your organization or services. Following are examples of some factors −
The abipty to access the service immediately
One stop service for all the needs
A tailored service depending on their unique needs
After picking the top two factors as apppcable, draw up a matrix showing each factor as shown in the following example.
Example of Strategic Group Map
Description of the diagram
The diagram shows a rectangle with four quadrants having Immediate access on the y-axis and Tailored service on the x-axis. Drawn in the appropriate position on the grid (with regard to these two factors) are the four other players. The size of the circle that represents each corresponds to their size in the marketplace.
Create your own strategic group map
Place all the other players in your organization’s strategic mapping group on this matrix. Draw a circle for each that offers idea about their relative sizes. Draw a circle for your organization there too. Are there any gaps? Are there any overlaps? Are there any options for change?
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