International Marketing Tutorial
International Marketing Resources
Selected Reading
- Int Marketing - Pricing Strategies
- Int Marketing - Branding
- Int Marketing - Marketing Mix
- Int Marketing - Market Selection
- Int Marketing - Market Segmentation
- Int Marketing - Policy Framework
- Int Marketing - Gatt
- Int Marketing - Import Quotas
- Int Marketing - Political Risk
- Int Marketing - Major Factors
- Int Marketing - EPRG Framework
- Int Marketing - Product Lifecycle
- International & Domestic Marketing
- Int Marketing - MNCS Characteristics
- Int Marketing - World Trade
- Int Marketing - Tasks
- Int Marketing - Advantages
- Int Marketing - Scope
- Int Marketing - Characteristics
- Int Marketing - Basic Modes of Entry
- Int Marketing - Objectives
- Int Marketing - Introduction
- Int Marketing - Home
International Marketing Resources
Selected Reading
- Who is Who
- Computer Glossary
- HR Interview Questions
- Effective Resume Writing
- Questions and Answers
- UPSC IAS Exams Notes
Int Marketing - Branding
International Marketing - Branding
Branding is a process of designing a distinct name and picture for an item in the minds of the customers, mainly through advertising campaigns. A brand is a name, signature, mark, term, symbol, design or mixture of these components used to determine an item, a family of goods, or all products of a company. Branding is a vital aspect or element of product planning process and proves to be a very essential and powerful tool for marketing and selpng products.
The merging of the following components form a company s corporate symbol or name −
Brand Name − It can be a single word, a combination of words, letters, or digits to highpght a product or service. For example, Pepsi, Lakme, Baggit, etc.
Trade Name − It promotes and advertises an enterprise or a spanision or a specific corporation through a corporate brand name. For example, Dell, Nike, Google, and many more.
Brand Mark − It is a distinct symbol, coloring, lettering, or other design component. Mostly, it is recognizable and need not be pronounced on spelled. For example, Apple s apple, or Coca-Cola’s cursive typeface, Nike correct symbol.
Trade Mark − It is a word, name, letter, digit, symbol, or merging of these components. Trade mark is legally secured and owned by the government. For example,, NBC owns colorful peacock as its trade mark, or McDonald s golden arches. No other enterprise can use these symbols.
Trade Characters − These characters include animals, people, animated characters, cartoons, objects that are used to promote a product or service, that is related with that product or service. For example, Godrej almirah and lockers.