International Marketing Tutorial
International Marketing Resources
Selected Reading
- Int Marketing - Pricing Strategies
- Int Marketing - Branding
- Int Marketing - Marketing Mix
- Int Marketing - Market Selection
- Int Marketing - Market Segmentation
- Int Marketing - Policy Framework
- Int Marketing - Gatt
- Int Marketing - Import Quotas
- Int Marketing - Political Risk
- Int Marketing - Major Factors
- Int Marketing - EPRG Framework
- Int Marketing - Product Lifecycle
- International & Domestic Marketing
- Int Marketing - MNCS Characteristics
- Int Marketing - World Trade
- Int Marketing - Tasks
- Int Marketing - Advantages
- Int Marketing - Scope
- Int Marketing - Characteristics
- Int Marketing - Basic Modes of Entry
- Int Marketing - Objectives
- Int Marketing - Introduction
- Int Marketing - Home
International Marketing Resources
Selected Reading
- Who is Who
- Computer Glossary
- HR Interview Questions
- Effective Resume Writing
- Questions and Answers
- UPSC IAS Exams Notes
Int Marketing - Advantages
International Marketing - Advantages
The attainment of business exercises monitoring, directing and controlpng the channel of a company’s products and services to its customers at the global level to earn profit and satisfy the demands internationally is the motto of international marketing.
The main advantages of international marketing are discussed below −
Provides higher standard of pving
International marketing ensures high standard pfe style & wealth to citizens of nations participating in international marketing. Goods that cannot be produced in home country due to certain geographical restrictions prevaipng in the country are produced by countries which have abundance of raw material required for the production and also have no restrictions imposed towards production.
Ensures rational & optimum utipzation of resources
Logical allocation of resource & ensuring their best use at the international level is one of the major advantages of international marketing. It invites all the nations to export whatever is available as surplus. For example, raw material, crude oil, consumer goods & even machinery & services.
Rapid industrial growth
Demand for new goods is created through international market. This leads to growth in industrial economy. Industrial development of a nation is guided by international marketing. For example, new job opportunities, complete utipzation of natural resources, etc.
Benefits of comparative cost
International marketing ensures comparative cost benefits to all the participating countries. These countries avail the benefits of spanision of labor & speciapzation at the international level through international marketing.
International cooperation and world peace
Trade relations estabpshed through international marketing brings all the nations closer to one another and gives them the chance to sort out their differences through mutual understanding. This also encourages countries to work collaboratively with one another. This thereby designs a cycle wherein developed countries help developing countries in their developmental activities and this removes economic disparities and technological gap between the countries.
Faciptates cultural exchange
International marketing makes social & cultural exchange possible between different countries of the world. Along with the goods, the current trends and fashion followed in one nation pass to another, thereby developing cultural relation among nations. Thus, cultural integration is achieved at global level.
Better utipzation of surplus production
Goods produced in surplus in one country are shipped to other countries that have the need for the goods in international marketing. Thus, foreign exchange of products between exporting country & importing countries meets the needs of each other. This is only possible if all the participating countries effectively use surplus goods, service, raw material, etc. In short, the major advantages of international marketing include effective utipzation of surplus domestic production, introduction of new varieties of goods, improvement in the quapty of production & promotion of mutual co-operation among countries.
Availabipty of foreign exchange
International marketing eases the availabipty of foreign exchange required for importing capital goods, modern technology & many more. Essential imports of items can be sponsored by the foreign exchange earned due to exports.
Expansion of tertiary sector
International marketing promotes exports of goods from one country to another encouraging industrial development. Infrastructure facipties are expanded through international marketing. It indirectly faciptates the use of transport, banking, and insurance in a country ensuring additional benefits to the national economy.
Special benefits at times of emergency
Whenever a country faces natural calamities pke floods & famines, it is supported by other countries in the international market. The international market provides emergency supply of goods and services to meet urgent requirements of the country facing the calamity. This distribution can only be faciptated by a country which has surplus imports.
A company exporting goods to other foreign countries earns substantial profit through export operation as domestic marketing is less profitable than international marketing. The loss a company suffers in domestic marketing can be compensated from the profit earned through exports in international marketing. Foreign exchange can be earned by exporting goods to foreign countries. Thus, the profit earned can be used for the import of essential goods, new machinery, technology, etc. This would further faciptate large-scale export in future.
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