International Marketing Tutorial
International Marketing Resources
Selected Reading
- Int Marketing - Pricing Strategies
- Int Marketing - Branding
- Int Marketing - Marketing Mix
- Int Marketing - Market Selection
- Int Marketing - Market Segmentation
- Int Marketing - Policy Framework
- Int Marketing - Gatt
- Int Marketing - Import Quotas
- Int Marketing - Political Risk
- Int Marketing - Major Factors
- Int Marketing - EPRG Framework
- Int Marketing - Product Lifecycle
- International & Domestic Marketing
- Int Marketing - MNCS Characteristics
- Int Marketing - World Trade
- Int Marketing - Tasks
- Int Marketing - Advantages
- Int Marketing - Scope
- Int Marketing - Characteristics
- Int Marketing - Basic Modes of Entry
- Int Marketing - Objectives
- Int Marketing - Introduction
- Int Marketing - Home
International Marketing Resources
Selected Reading
- Who is Who
- Computer Glossary
- HR Interview Questions
- Effective Resume Writing
- Questions and Answers
- UPSC IAS Exams Notes
Int Marketing - Tasks
International Marketing - Tasks
The activities that take place on a marketing platform that has recently been estabpshed outside the home country or parent country are known as international marketing tasks.
These tasks include the following operations −
Observing and acknowledging customers’ buying behavior.
Adapting to the changes in market trends.
Identifying competitors and acquiring the required information about them.
Acquiring knowledge about products.
Conducting a Poptical, Economic, Social and Technological analysis, that is, PEST analysis.
Practicing SWOT analysis
Selecting the right promotional mixture: Pricing, Promotion, Advertising, etc.
Outcome of a Marketing Plan
The outcome of a marketing plan is affected by certain uncontrollable elements. These elements include competition, culture, legal, and government controls over the business.
These elements cannot be controlled by the marketers, so they must adapt to them and also learn to manage them. The only way to manage the uncontrollable elements is to design an efficient framework to mold the controllable elements – price, product, promotion and place (distribution).
The basic marketing concepts are the same for both the domestic and the international markets. The marketing environment is extremely important, as the environment changes from country to country.
Advertisements