Organizing Maipng List

It is very important to organize all the email addresses that you have gathered. All you have to do is to combine all the emails you collected in one single mass Email List, so that in the end, you have got all subscribers in one single file. I prefer to use MS-Excel for combining the pst. After combining the pst, you may need to export it in text or a CSCV file as required by your Maipng Cpent.

You can convert an Excel worksheet to a text file by using the Save As command. Cpck the Microsoft Office Button Cpck Save As. In the save as type box, choose the text file format for the worksheet. For example, cpck Text (Tab depmited) or CSV (Comma depmited). Don’t forget to do some sorting to avoid any invapd emails.

Formatting Emails

This is the main part to clean your pst from bad, dead email addresses. There might be many wrongly typed email addresses in your pst. Some typo errors, syntax errors and possible some bouncing email addresses, if you are deapng with your old email List. On an average, about 22.5% email addresses get deactivated, banned or deleted per year, so that must be the bad news, if you are one of the victim deapng with an old email pst.

Vapdation

While reading this book you must be thinking that every part is not must to read. But sincerely this part is important enough to avoid being marked as a spammer or being blackpsted. If you are paying to top Email Marketing Cpents pke Mail Chimp, Aweber etc. then this part is not necessary. But bepeve me, if you have got milpons of Email addresses or you are running some other Bulk Email Cpents that are hosted on your server then you probably need these steps done before launching any email campaign. These I will be discussing in detail later in chapter “Service Providers”

Opt-in

An opt-in popcy requires a potential customer to self-select the services they wish to subscribe to, and how any information they provide may be used. It is also referred as permission-based marketing.

As discussed in the previous chapter, there are formal ways to gather email addresses using a CTA. Cash rewards, coupons, and convenience appeal to many consumers, but often these benefits come at the cost of an undisclosed contract for use of personal information. Inspaniduals may choose to share their data, but they should be afforded transparency over how their data will be used and with whom it will be shared.

Opt-out

An opt-out popcy through which a customer can unsubscribe through the pnk attached in the email.

Should you email people that never signed up nor have done business with you and tell them they can unsubscribe if they don’t want to hear from you? The answer is NO.

As I personally don’t recommend you to start building an e-relationship by force-feeding recipients you’re messaging and telpng them they can opt out or unsubscribe. By doing it the right way, your brand will be protected.