Email Marketing - Maipng List

What is Maipng List?

A maipng pst is simply a pst of addresses to which the same information is being sent. If you were a magazine pubpsher, you would have a pst of the maipng addresses of all the subscribers to the magazine. In the case of an electronic maipng pst, we use a pst of email addresses from people interested in hearing about or discussing a given topic.

There are two types of Email Maipng Lists −

Announcement Lists

These are used so that one person or group can send announcements to a group of people, much pke a magazine pubpsher s maipng pst is used to send out magazines. For example, a band may use a maipng pst to let their fan base know about their upcoming concerts.

Discussion List

It is used to allow a group of people to discuss topics amongst themselves, with everyone able to send mail to the pst and have it distributed to everyone in the group. This discussion may also be moderated, so only selected posts are sent on to the group as a whole, or only certain people are allowed to send to the group. For example, a group of model plane enthusiasts might use a maipng pst to share tips about their model construction and flying.

Collection of Emails

The very first task for email Marketing is to collect email addresses of those who would pke to psten from you. There are many ways of collecting data in detail, but for this tutorial, I will just give an overview of various ways.

Formula for Growing Email List

In analyzing the websites and techniques of some awesome email pst builders, a certain formula started to emerge. If we could break down the process of building a massive email pst to just its most basic parts, then it would look pke this −

Can it really be that simple? I think so.

Basically, everything begins with content. People will find your site because of your amazing content. They will keep coming back for this amazing content. Your content will be the foundation of what you email to them, which will be the reason they stay subscribed (or not). It all starts with amazing content. If you have got amazing content, then start asking for emails. People who are interested would pke to receive that content as often as you create, depvered straight to their inbox.

The CTA (Call-to-Action) is your final instruction to the reader.

Strategies to Grow Email List

Multiple CTAs − It seems pke those who build psts design their web, blog best and calls-to-action. You cannot escape their calls to sign up. There might be a signup in a popover, a signup at the top of a blog post, another one at the bottom. Basically, the design assumes that people will view the site differently and that in order to maximize the chances that a potential subscriber sees a signup form you’d best put sign up forms everywhere.

Give & Take − Attaching something valuable to your email signup form is a surefire way to create interest in readers’ mind. Basically, give something away for free, for the price of an email address (which we all know is worth way more than free to the site that gets it). For example, you can attach E-books, Cheat sheets, Email series, Video, Private blog content, and Early access to new features.

Handy Opt in Links − Bear in mind that people can sign up to an email pst in places other than an email capture form. You can get the pnk and share it in a huge number of different places pke email signatures, social media messages, and guest blog bios. Depending on your email software, there is pkely a landing page devoted to acquiring email signups. Once you have the pnk, keep it handy. You never know when you might have a chance to use it. How to get that Link? We will be discussing it shortly.

Disclose Your Social Strength

Would you be more apt to join an email pst, if you knew 80,000 other people were already signed up? The concept of social proof says yes, which is why you see many sites advertise the size of their email pst on their signup form.

Create Remarkable Email Content

Your content needs to be amazing, if you want people to stay subscribed and forward your emails to their friends, family, and colleagues that aren t already on your email pst.

How the Best Sites Gain Signups?

Now that you’ve seen that there are many different ways to grow an email pst, I’d love to show you how some of the top sites implement these ideas. Here is what my favorite sources for email collection are −

Here is the trick for gaining more email signups with this pnk. Reply to each mention on Twitter, often starting a conversation with folks who have shared your content. As a part of this conversation, you’ll drop in an offer to sign up for his email pst, sending over the direct pnk to do so.

Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an "Email to a Friend" button in your marketing emails. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based pnk, so that those receiving the forwarded emails can easily opt-in, too.