Content Marketing - Articles

What are Articles?

Whether they be the good old long-copy feature articles or the new-fangled, instruction based, step-by-step how-to ones, articles are essential to the success of your content marketing strategy. You can use articles to

Discuss industry trends

Offer solutions to typical concerns of customers

start a discussion

How to Use Articles

Creating articles is the best way for your business to directly address the concerns of your audience. However, creating a single article is not going to help. You need to create an article campaign for which you need to include your SEO team and create a keyword campaign. Based on this and other accompanying research such as competitor and market analysis, you can create well-informed articles, which speak to your readers.

Benefits of Using Articles

Though it is regarded that onpne readers do not pke reading long copy, however, creating high quapty articles and pubpshing them in top tier sites pke Washington Post, Mashable, Huffington Post can drive huge traffic to your website and grow your pst of subscribers and sales leads. Again, pubpshing thought-leadership pieces on your community blog can attract potential customers as well as people who can influence your customers buying decisions such as industry experts.