- Content Marketing - Web Resources
- Content Marketing - Examples
- Content Marketing - Social Media
- Content Marketing - Press Releases
- Content Marketing - Articles
- Content Marketing - Infographics
- Content Marketing - Webinars
- Content Marketing - Podcasts
- Content Marketing - Web Apps
- Content Marketing - Mobile Apps
- Content Marketing - Digital Magazine
- Content Marketing - eBooks
- Content Marketing - Case Studies
- Content Marketing - WhitePapers
- Content Marketing - eNewsletters
- Content Marketing - Lifecycle Emails
- Content Marketing - Blogs
- Content Marketing - Tracking Success
- Content Marketing - Challenges
- Content Marketing - Basic Tools
- Content Marketing - Style Guide
- Content Marketing -
- Content Marketing - Media Channels
- Content Marketing - Content Creation
- Content Marketing - Target Customer
- Content Marketing - Overview
- Content Marketing - Home
Content Marketing Useful Resources
Selected Reading
- Who is Who
- Computer Glossary
- HR Interview Questions
- Effective Resume Writing
- Questions and Answers
- UPSC IAS Exams Notes
Content Marketing - Webinars
In last chapter, we have learnt about podcast and how they can be used in content marketing. In this chapter we should learn about webinars.
What are Webinars?
A webinar, in contrast to podcasts, goes a bit further, as it is a participatory experience, where attendees can access the conference via a webpnk or a meeting invitation.
Tips to create a successful Webinar
Research the problems your customers are facing and always tackle these issues in your webinars.
Your webinar can be a how-to content which offers specific steps and information or thought provoking and strategic content. Decide which one works best for your customers.
Create a storyboard where you have the structure of your webinar fully laid out. This helps you to progress logically and step by step through the webinar without confusing participants.
Create really catchy titles such as “Top 5 Essential Strategies for Creating a Killer Facebook Page.”
Benefits of Using Webinars
Webinars, or webcasts as they are alternatively called, are very effective for B2B content marketing.
Webinars are primarily looked upon as educational content and helps you to set yourself as a thought leader in the business.
By offering quick and actionable tips that resonate with your audience, you can earn their trust and word-of-mouth recommendation.