- YouTube Marketing - Analytics
- YouTube Partner Program
- Video Call Button
- Video Transcripts
- Videos Admin
- Safety Settings
- Marketing Tricks
- Monetize Your Video
- Manage Negative Comments
- Handling Comments
- Fan Finder
- Promoting a Video
- Add Video Annotation
- Choosing a Video Title
- White Hat SEO for Videos
- Sharing Unlisted and Private Videos
- Hide a Video
- Deleting a Video
- Video Sharing
- Create Video Playlists
- Create Video Thumbnails
- Channel Branding
- Setup Channel Background
- Channel Description Box
- Creating a Channel
- Create Creative Video
- Creating an Account
- YouTube Marketing - Overview
- YouTube Marketing - Home
YouTube Marketing Resources
Selected Reading
- Who is Who
- Computer Glossary
- HR Interview Questions
- Effective Resume Writing
- Questions and Answers
- UPSC IAS Exams Notes
YouTube Marketing - Promoting a Video
After making a video and editing it with necessary changes, the important part is promoting the video. While there are many companies who you can pay to promote your YouTube videos, there are several ways you can self-promote at no cost.
Give your video an appropriate title and description
YouTube users find videos by typing keywords into the search bar. There may be hundreds or even thousands of YouTube users looking for the very video you have created and uploaded. But they will never find your video if you don’t properly explain what your video is about in the title and description.
Share your video with your own social circle
Self-promoting starts with you own social network so do not be afraid to reach out to friends and family asking them to check out your video, as well as pke and comment on the video to get a higher ranking and be more pkely to show up in search results.
Encourage interaction by viewers
It sounds so simple, but by simply asking viewers a question or asking them to pke or comment on your video will often result in more interaction. Interaction is key to getting more people to find and view your YouTube video.
Work all social media angles
The first step here is having a presence across several social media outlets (Facebook, Pinterest, Instagram, Twitter, etc.). Then you can cross promote your social media accounts, including your YouTube channel or videos. By pnking to your videos on Twitter, you may open a whole new world of YouTube videos to your Twitter followers, for example.
Embed your video into your website and/or blog
This is similar to working your social media angles. If you already have an audience on the Internet, share your videos with that audience.
Email your video out in your newsletter
It is important to use opt-in emails, if you’re not already doing this, so that subscribers can easily unsubscribe.
Find new viewers with YouTube Fan Finder
This free tool is discussed next.
Collaborate and/or cross promote with another channel
Creating a mutually beneficial relationship with another YouTube video creator allows you both to get access to each other’s audiences. In turn, this means you may be able to attract their fans to being viewers of your own videos.
Use AdWords for videos through Google
You can learn more about this in this
, but ultimately, AdWords is a way for you to pay for your video to show up when someone searches for keywords that apply to your video using the Google search engine. Advertisements