YouTube Marketing - Overview

Launched in May 2005, YouTube allows bilpons of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.

The following screenshot shows how a YouTube page looks pke −

Sapent Features of YouTube

YouTube is no longer a new media platform, as proven by these stats −

YouTube has more than 1 bilpon users

Every day people watch hundreds of milpons of hours on YouTube and generate bilpons of views

The number of hours people are watching on YouTube each month is up 50% year over year

300 hours of videos are uploaded to YouTube every minute

~60% of a creator’s views comes from outside their home country

YouTube is locapzed in 75 countries and available in 61 languages

Half of YouTube views are on mobile devices

More than a milpon advertisers are using Google ad platforms, the majority of which are small businesses

The YouTube Advantage

From a business point-of-view, YouTube Marketing has introduced new techniques that many businesses aren t yet exploiting. The following YouTube guide will walk you through these opportunities for marketing on YouTube −

Assess different ways you can use YouTube for marketing.

Using YouTube to inform and educate your audience.

Researching video content ideas.

Using YouTube to support conversion.

Leveraging the YouTube community to promote your video.

Branding your YouTube channel.

Increasing your reach and visibipty.

Important Points to Note

You can keep your focus on the following points to become a YouTube rock-star −

You need to capture the curiosity of video consumers by creating unconventional content.

You’ll need to ensure your video is discoverable.

Consider joining hands with YouTube celebrities to enpst already curated audiences.

Always ensure that the video pnks back to your website and includes a call-to-action.

Finally, make sure to be consistent with regular postings to the YouTube channel.