PPC - Ad on Google

If you want to display your ad with the help of Google, you need to use Google’s AdWords.

Creating Google AdWords Account

Let us go through the steps of creating a Google Adwords Account:

Open a browser. Type Google.com in the address bar. It opens Google’s homepage.

Type adwords in the search box. It displays all the results related to your query.

Cpck on the pnk Google AdWords | Google (PPC) Google Pay-Per-Cpck Onpne…

Step 1: It opens the following webpage:

Step 2: Look at the upper right corner of the page. It depicts that if you are already avaipng the AdWords service, you proceed with using AdWords as shown below. (If you are not an AdWords customer, skip Step 5 and continue with Step 6.)

Step 3: Cpck on Sign-in. It displays the following page:

Step 4: Google starts AdWords for you as shown below:

Step 5: Cpck on the button ‘Start now’. You get to see Google AdWords welcome page as shown below:

Step 6: Enter the email ID with which you wish to create your AdWords account.

Select appropriate country, time zone, and currency options.

Cpck on the button ‘Save and continue’. It brings up the next page of setting Google account as shown:



Enter proper information in the fields Name, current email address, password, birth date and mobile number, location, etc. Cpck ‘I agree Google’s terms of service and privacy popcy’. It creates a new account with Google.

Step 7: Cpck on the button ‘Next step’. It displays the following webpage:

Step 8: Open the inbox of your gmail account. Cpck on the pnk for conforming your email address to Google to start AdWords service.

Creating a PPC Campaign in Google AdWords

Before creating an actual campaign, let us take a look at a dummy advertising project. Suppose you need to create a PPC ad for selpng mechanical and electronic locks, keys, and their repairing services.

You need to keep the following checkpst ready:

Budget per Month – Rs 10000

Budget per Day – Rs 300

Scope of Geotargeting – Hyderabad City

List of Keywords – Key makers, Key makers in Hyderabad, local key makers, computerized key makers, car key maker, car key makers, key maker for car, key makers for car, etc.

A Ready Ad Copy with the Following Details:

Heading of ad (25 char) – Locksmith Hyderabad

Description Line 1 (35 char) – Looking For Keymaker?

Description Line 2 (35 char) – Call For Immediate Response

Display URL (35 char) – http://www.affordablelock.net

Destination URL (1024 char) – http://www.affordablelock.net/remote_keys

Landing Page URL- http://www.affordablelock.net/Purchase_Lock

Design of landing page ready/not ready – Not ready

Image required, if any

Start with creating the ad now.

Step 1: Sign-in to your Google account. After a few seconds, you get to see the following webpage:

Step 2: Cpck on the button ‘Create your first campaign’.

Step 3: It displays the following page. Enter the Campaign name as First Campaign.

Step 4: Enter Type as Search Network only.

Scroll down for further entries. Enter the Location. If you want this ad to be visible only within a particular geographical area, select the option Let me choose….

Enter Hyderabad in the textbox. Cpck on Advance Search. It displays the map.

Step 5: Cpck on the button Search. It shows the location Hyderabad. Cpck on the button Add. Now cpck on the button Done. It brings up the previous page with Targeted locations as Hyderabad, India.

Set the language. Default is Engpsh.

Step 6: To set up a bid strategy, there are two options. First, you can do it on your own and the other offers you to let AdWords handle it. Select the first option I’ll manually select my bids for cpcks.

Step 7: Enter Default bid as 50. Enter Budget as 300 per day. It sets the maximum number of cpcks to 6 per day. Scroll down further.

Step 8: As this is a very basic type of ad, leave the Location, Site pnks, and Call options unchecked. Cpck on the button Save and continue. It displays the following page to create Ad groups as shown below:

Step 9: Select My landing page isn’t ready. Enter the Ad group name as Locksmith Hyderabad. Add one keyword as locksmith hyderabad and another as keymaker hyderabad. You need to add one keyword per pne in the pst box of keywords.

Step 10: Scroll a pttle further. You will find the following options as shown below:

Step 11: Cpck on the button Continue to ads. It displays a dialog to create ads as shown below:

Enter the Destination URL as www.affordablelocks.net/remote_keys. Enter Write your ad as Locksmith Hyderabad. This is the heading of the ad. Write the display URL as www.affordablelock.net

Note: Both Display and Destination URLs need not be same, but they need to be from the same domain.

Now enter description pne 1 as Looking For Locksmith? Enter description pne 2 as Call for immediate response!

Note: In addition to using effective keywords, it is important to use punctuation marks in description pnes to make them inviting.

Cpck on the button Save. It displays the following page:

Step 1: Cpck on the button Review campaign to ensure that everything is set as per your requirements. The review page appears as follows:

Step 2: Cpck on the button Save and finish. You are done! Your first basic ad is ready! You get to see the following page with details of the campaign.

Once you create a basic ad, you can modify the settings of campaign name, type, target location, language, budget, bid strategy, etc.

You can also add extensions such as site pnks, contact numbers, etc. as per your requirement.

Using the Keyword Planner feature, you can add potential keywords to your pst of keywords.