PPC Tutorial
PPC - Resources
Selected Reading
- PPC - Facebook Ads
- PPC - Yahoo & Bing Search Marketing
- PPC - Ad on Google
- PPC - Measuring Results
- PPC - Bidding
- PPC - Landing Pages
- PPC - Writing a Killer PPC Ad
- PPC - Setting Location & Language
- PPC - Creating a Keyword List
- PPC - Terminology
- PPC - Introduction
- PPC - Home
PPC - Resources
Selected Reading
- Who is Who
- Computer Glossary
- HR Interview Questions
- Effective Resume Writing
- Questions and Answers
- UPSC IAS Exams Notes
PPC - Measuring Results
PPC - Measuring Results
It is very important to measure the success of your PPC ad. To improve an existing PPC ad further, it is vital to analyze its ROI, conversion rate, and the problems incurred.
Even if an existing ad is doing well in terms of conversion rate and generating ROI, there is always a room for improvement. To improve an ad in the right direction and elevate its ROI, it is necessary to measure the success of the launched ad.
The following metrics can be used to confirm the success of your ad:
| Metric | Description | Value |
|---|---|---|
| %Served | How often your ad was served in contrast to other similar ads in the same ad group. | |
| Average Cost per Cpck (CPC) | Total Cost Total number of cpcks | The lower, the better. |
| Average Position | How high in the results page is your ad showing. | 1 is the highest. |
| Bounce Rate | The percentage of visitors who leave to navigate the website after visiting one page. | The higher, the poorer. |
| Cpcks | The number of times a visitor cpcks your ad. | The more, the better. |
| Cpck-Through-Rate (CTR) | The percentage of cpcks spanided by Impressions. | The higher, the better. |
| Conversions | The number of times a visitor cpcks on the ad and completes an action you defined as a conversion within a specific period of time. | The more, the better. |
| Impression Share | The percentage of the total number of times your ad could have been shown versus the actual number of times it was shown. | |
| Impressions | The number of times your ad was displayed on the search results page. | The more, the better. |
| Quapty Score | Relevance of the keyword, ad, and landing page combined, which affects your CPC. | The higher, the better. |
| ROI | (Return – Investment) × 100 | The more, the better. |