Magento - Setup Google Analytics

Google Analytics, is Google’s web analytics service for those who are actively managing websites. It adds analytics to Magento store including E-commerce tracking and conversions of their websites. It allows administrators to monitor their website s traffic.

The following steps help you set up Google Analytics in Magento store −

Step 1 − Login to your Magento Admin Panel.

Step 2 − Go to the System menu and cpck on the Configuration option.

Step 3 − On the left side of the navigation bar, cpck on the Goggle API option under Sales section.

Step 4 − Expand the Google Analytics panel which shows some settings such as −

Enable option should be set to Yes to activate payment method

Type option provides two types: Google Analytics and Universal Analytics

Account Number accepts your account number

Enable IP anonymization option should be set to Yes.

After done with the settings, cpck on the Save Config button to save the changes that you have made.