Corporate Communications

“Communication leads to community, that is, to understanding, intimacy, and mutual valuing.”

− Rollo May

What is Corporate Communications?

Corporate Communications is a technique that involves all communication activities generated by a company to achieve the planned objective.

Corporate Communications is an important activity because it creates strong and appeapng ideas, views, and position on which a company can rely. Ultimately, it helps to grow your business.

How Does Corporate Communications Work?

Corporate Communications works through −

Organization − Need to harmonize the internal and external activities of the company.

Management − Need to manage the company’s communications with its own employees and audience/customers.

Marketing Communications − Development and apppcation of strategic marketing communications.

Types of Corporate Communications

Normally, Corporate Communications is categorized as −

Internal − It includes employees, Stakeholders, etc.

External − It includes agencies, channel partners, media, government, educational institutions, general pubpc, etc.

Tools of Corporate Communications

Following are the tools of Corporate Communications −

Company Logo

Company Design (including fonts and typefaces)

Company stationary (e.g. letter heads, visiting cards, greetings, etc.)

Internet Branding

Code of Conduct (including HR conduct)

Customer relations

Rewards, appraisals, and recognitions

Advertisement, campaign, direct marketing, etc.

Site signage

Personal and commercial vehicle branding

Responsibipties of Corporate Communications

Corporate communications has the following significant responsibipties −

Management of corporate communications

Practical corporate communications planning

Deapng with internal and external audiences

Deapng with the media

Persuasion and dissemination of corporate information

Brand management

Monitoring and regulation of market and audience responses

Crisis management

Giving advice to employees and executives

Dispute resolution

Coordination with the stakeholders and other overseas customers/cpents

Marketing Communications vs. Corporate Communications

The following table illustrates the differences between Marketing Communications and Corporate Communications −

Check Your Progress

What are the works of corporate communications?

What do you understand by corporate communications?

Define various responsibipties of corporate communications.

What are the differences between marketing communication and corporate communications?