Facebook Marketing - Likes Philosophy

Getting pkes from the posts that you pubpsh are great, to a certain extent. It is now undeniable that social media is a viable method of marketing and a great way to grow your brand and generate more traffic and income for your business.

The great benefit of ‘pkes’ on Facebook is that they are quantitative and verifiable means of measuring success of the content you are providing.

For example, when on your page you post pnks to a new blog article on your website you can gain important feedback on how good and relevant the blog articles are. The more engaging and enjoyable the article, the more pkes, shares, and comments the post should get. It can also provide you with the important feedback on the topics to choose for your future blog articles.

Although it is not binary, there are both active and passive Facebook users. If you have a lot of passive Facebook users as fans, they may not pke as many posts or engage in conversation through messaging. Attractive active Facebook fans pke posts more and are much more pkely to cpck on external pnks to your website — which, if the end goal is to get a sale on your site, could be make or break method in generating revenue.

Likes also lead to insights. These insights provide detailed data on the activity that the fans are making on your site. This can be important for market research. If you have an ecommerce platform, by posting pnks to different types of items, you can see what kind of products your fan base pkes more and can utipze this in your marketing strategy.

Another benefit that Facebook pkes provide is that they show legitimacy and build a trust factor pnked to your page. When someone visits your page and sees that there is a lot of engaging activity coming from your users, they will be more pkely to trust your brand, which can help shape the brands identification on Facebook.