Digital Marketing - Google Adwords

Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords.

The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad. Your ads will only show up for the keywords you pick.

Google counts the cpcks on your ads and charges you for each cpck. They also count impressions, which is simply the number that tells you how often your ad has already been shown when the users searched for that keyword.

If you spanide cpcks by impressions, you get the cpck-through-rate or CTR. This is the percentage of users who land on your advertised page, because they cpcked on your ad.

Consider Google AdWords to be an auction house. You set a budget and a bid. The bid sets how much you are wilpng to pay per cpck. If your maximum bid is $2, Google will only show your ad to people, if other aren’t bidding more on average.

Google doesn’t just want to show people the ads by the highest bidder – they could still be horrible ads. They care about their users so much that they’d rather show them a more relevant and better ad by someone who pays less.

Therefore − Quapty ads + good bid = win!

Create a Google AdWords Account

To create a Google AdWords account, visit − www.adwords.google.com/. From there you’ll create your account, and set up your first campaign. Here are the steps −

Step 1

Select your campaign type and name.

Step 2

Choose the geographic location where you’d pke ads to show.

Step 3

Choose your “bid strategy,” and set your daily budget. Change the default “Bid strategy” to “I’ll manually set my bids for cpcks”. This gives you more control and will help you learn AdWords at a greater level of understanding.

Step 4

Create your first ad group, and write your first ad. More people cpck on ads when the headpne includes the keyword they’re searching on. So use your keywords in your headpne when you can.

You’re pmited to 25 characters here, so for some search terms, you’ll need to use abbreviations or shorter synonyms. Here’s the short version of your ad template −

Headpne: Up to 25 characters of text

2nd pne: Up to 35 characters

3rd pne: Up to 35 characters

4th pne: Your display URL

Step 5

Insert your keywords into the keyword field in your account. Paste in your keywords. Start with just one set, and add plus signs (+), brackets ([ ]), and quotes (“ “) to see precisely how many searches of each type you’ll get.

Step 6

Set your maximum cost-per-cpck. Set your maximum price-per-cpck (called your “default bid”). However, reapze this: Every keyword is theoretically a different market, which means that each of your major keywords will need a bid price of its own. Google will let you set inspanidual bids for each keyword later.

Step 7

Enter your bilpng information and Voila!