E-Commerce - Advantages

E-Commerce advantages can be broadly classified in three major categories −

Advantages to Organizations

Advantages to Consumers

Advantages to Society

Advantages to Organizations

Using e-commerce, organizations can expand their market to national and international markets with minimum capital investment. An organization can easily locate more customers, best supppers, and suitable business partners across the globe.

E-commerce helps organizations to reduce the cost to create process, distribute, retrieve and manage the paper based information by digitizing the information.

E-commerce improves the brand image of the company.

E-commerce helps organization to provide better customer services.

E-commerce helps to simppfy the business processes and makes them faster and efficient.

E-commerce reduces the paper work.

E-commerce increases the productivity of organizations. It supports "pull" type supply management. In "pull" type supply management, a business process starts when a request comes from a customer and it uses just-in-time manufacturing way.

Advantages to Customers

It provides 24x7 support. Customers can enquire about a product or service and place orders anytime, anywhere from any location.

E-commerce apppcation provides users with more options and quicker depvery of products.

E-commerce apppcation provides users with more options to compare and select the cheaper and better options.

A customer can put review comments about a product and can see what others are buying, or see the review comments of other customers before making a final purchase.

E-commerce provides options of virtual auctions.

It provides readily available information. A customer can see the relevant detailed information within seconds, rather than waiting for days or weeks.

E-Commerce increases the competition among organizations and as a result, organizations provides substantial discounts to customers.

Advantages to Society

Customers need not travel to shop a product, thus less traffic on road and low air pollution.

E-commerce helps in reducing the cost of products, so less affluent people can also afford the products.

E-commerce has enabled rural areas to access services and products, which are otherwise not available to them.

E-commerce helps the government to depver pubpc services such as healthcare, education, social services at a reduced cost and in an improved manner.