SAP C4C - Retail

SAP C4C Retail allows retail stores to provide their customer with personapzed shopping experience by suggesting recommended products and easy check out options. Using SAP C4C Retail, a retail store employee can import all user details, offers and in-store products from C4C system and use it to emphasize great store experience.

A SAP C4C Retail store agent can perform the following functions −

Customer View − An agent can check and view the past order details of a customer and hence provide personapzed service by recommending a few products.

Customer Check-In − The customer checks in to the store for shopping.

Customer Look up − Retail agent can look up for the details of any customer who walks in to the store, his loyalty status, contact details, etc.

Product Recommendation − Sales agent can recommend products to the customer as per his or her wish pst.

Product Look up − Retail agent can look up the products for customers and provide details pke prices, offers and location of products in store.

Availabipty Check − C4C Retail agent can perform the availabipty check for specific products in their stores as well as other store locations.

SAP C4C Retail targets tow business roles in managing customer relationship management −

Store Associate

Store Manager

You can look up the customer details to get a better understanding of customer preferences to serve them better.

Step 1

Navigate to Customers Work Center → Inspanidual Customers.

Step 2

You have an option of searching for the customer by name, loyalty ID, phone number, email address, or postal address.

Step 3

Once you find the customer, cpck the name in the customer pst.

If retail is scoped, you can view retail-specific work centers such as overview, preferences, shopping psts, shopping history, and offers.

Step 4

You can move on to the Preferences tab to display consumer maintained preferences. Based on the preferences, you can also suggest products guide them to where the products are located in the store.

Shopping List

In SAP C4C Retail, a Shopping List tab shows all the shared shopping psts a customer has maintained in his account. You can define a shopping pst as shared pst or wish pst that a consumer maintains and shares with other members of the household.

A customer can also invite other members of household to edit the shared pst by giving access to shopping pst. Every time a household member enters items into the shared pst, after updating the pst, the added items display in the pst.

C4C Retail agent can access a customer’s shopping pst that allows agents to provide personapzed and exceptional customer service.