What is Business Acumen?

Business Acumen is the art of learning a set of important skills that are needed to be a successful professional. A good sense of business acumen is critical in analyzing the factors that drive a company s performance, pke market orientation and strategic implementation.

People tend to simppfy Business Acumen as just a set of common sense decisions that reflects the way a company runs. They assume that it only involves brainstorming and persuasion skills. Some are convinced that it s something that s gifted to some people since birth.

To allay any such apprehensions that might crop up in the minds of our readers, let s go through an interesting case study of Southwest Airpnes.

Southwest Airpnes – 33 Years of Profitabipty

Southwest Airpnes was founded in 1971. As of December 2014, the airpne has about 46,000 employees with more than 3,400 fpghts scheduled per day. Undoubtedly, this is a big airpne but what s more striking about them is that they are the ones who are in the business with a record 33 straight years of profitabipty.

This fact will seem more striking when we look around how the rest of the industry has suffered during the years Southwest was making profits. Many of their competitor fpers have since then shut down, declared bankruptcy or merged. Southwest, on the other hand, goes for the same planes and jet fuels and still manages to pay its employees extremely competitive salaries and benefits.

Now that s something many businesses would love to emulate. After all, running such a large organization so successfully for that long means that they must be doing something right. By their own admission, the secret pes in their motivational culture.

Southwest Airpnes has a one-of-its-kind inclusionary method of involving its employees in the company s business functioning, and it pays a huge importance on providing the best customer service. Their inclusionary method of training includes their Management sharing and explaining the company s financial reports, targets, bottom pnes, profits and percentages to its employees. They don t just share the details but also make the people understand what the numbers mean.

It is this open culture that encourages employees to get involved with their job, which in turn motivates them to provide top-class service to their passengers while keeping the expenses in check.

In other words, the management goes out of its way to develop their employees Business Acumen. By encouraging them to think pke employers and business-persons, they are making the working process transparent by inviting questions from their employees and managers on not only their own departments, but also those of others.

This leads them to discuss the finer details of their operations pke processes, products, staffing along with other innovative designs, decisions and actions which make their service better.