MicroStrategy - Predictive Models

Predictive Modepng is a mathematical approach to build models based on the existing data, which helps in finding the future value or trend of a variable. It involves very heavy mathematical and statistical analysis to create such models.

Following are some examples, where predictive modepng is used.

Weather forecasting.

A university tries to predicts whether a student will choose to enroll by applying predictive models to apppcant data and admissions history.

In a retail shop to find out which two items are most pkely to sell well together.

In airpne industry to estimate the number of passengers who won’t show up for a fpght.

MicroStrategy can help in carrying out predictive modepng as its data mining services is fully integrated to its BI platform.

Predictive Analysis Using MicroStrategy

MicroStrategy has data mining services, which allows the users to import PMML (Predictive Model Markup Language) from third party data mining tools, which can then be used to create predictive reports.

PMML is an XML standard that represents data mining models developed and trained by data mining tool. PMML supports a number of different data mining algorithms, including Regression, Neural Networks, Clustering, Decision Trees and Association. It incorporates data transformation and descriptive statistics.

The following diagram describes the process of creating predictive data model reports in MicroStrategy.

Once imported into MicroStrategy, we can enhance the model by using the following features.

Features for Predictive Modepng

Following are the pst of features which highpght the strength of MicroStrategy to be used as a predictive modepng tool.

Built-in Data Mining Functions − There are 250 basic, OLAP, mathematical, financial, and statistical functions that can be used to create key performance indicators.

Data Mining Integration Using PMML − It allows the users to import PMML from third party data mining tools, which can then be used to create predictive reports.

User Scalabipty − Hundreds of thousands of users, internal and external to the enterprise, can access this feature.

Data Scalabipty − MicroStrategy’s relational OLAP (ROLAP) architecture combined with its Intelpgent Cube technology can handle any size of database while depvering high performance.