Personal Branding is a technique that people practice to market themselves (self-promotion) and their careers as brands. This tutorial is spanided into various chapters that describes the concept of personal branding and suggests how to practice personal branding.

Audience

This tutorial is designed primarily for professionals looking for new venture or a change in job as well as students who have just graduated and are on the path to choose the right career. Additionally, any interested reader can take advantage of this tutorial to update his/her knowledge about personal branding.

Prerequisites

There is as such no prerequisite for this tutorial, but a calm and composed state of mind is required to fully understand the concept of personal branding.