Marketing Management Tutorial
Marketing Management Resources
Selected Reading
- Marketing Mngmt - Advanced Topics
- Physical Distribution
- Distribution Channels
- Promotion Decisions
- Marketing Mngmt - Pricing Decision
- Marketing Mngmt - Brand Equity
- Branding of a Product
- Product Life Cycle
- Demand Forecasting
- Marketing Mngmt - Segmentation
- Marketing Management - OBB
- Consumer Behavior
- Research Process
- Marketing Management - Research
- Marketing Management - Planning
- Porter’s Five Forces
- Marketing Mngmt - Environment
- Marketing Management - Functions
- Marketing Management - Process
- Marketing Management - Concepts
- Marketing Management - Overview
- Marketing Management - Home
Marketing Management Resources
Selected Reading
- Who is Who
- Computer Glossary
- HR Interview Questions
- Effective Resume Writing
- Questions and Answers
- UPSC IAS Exams Notes
Marketing Mngmt - Discussion
Discuss Marketing Management
Marketing Management is an organizational discippne, which deals with the practical apppcation of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company s marketing resources and activities. This is a brief introductory tutorial that explains the methodologies appped in the rapidly growing area of marketing management.
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