Marketing Management is an organizational discippne, which deals with the practical apppcation of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company s marketing resources and activities. This is a brief introductory tutorial that explains the methodologies appped in the rapidly growing area of marketing management.

Audience

This tutorial will be useful for students from management streams who aspire to learn the basics of Marketing Management. Professionals, especially managers, aspirants of entrepreneurship, regardless of which sector or industry they belong to, can use this tutorial to learn how to apply the methods of Marketing Management in their respective enterprise.

Prerequisites

To understand this tutorial, it is advisable to have a foundation level knowledge of business and management studies. However, general students who wish to get a brief overview Marketing Management may find it quite useful.